Deconstruction Introduction

Deconstructions

     To begin my research and planning to create a promotional package, i am going to deconstruct many different existing music videos to find generic conventions within them. As i currently do not know the genre of music i wish to create the promotional package with, I am going to deconstruct music videos from all different genres and see how their generic conventions differ as the music differs.Some of the genres I will be looking at are:

• Pop
• Indie
• Rock
• RnB
• Rap
• Hip hop

    For my Pop video deconstruction i have chosen to deconstruct the music video "Carly Rae Jepsen - Call me Maybe". The reason I have chosen to deconstruct this particular pop music video is because of its current popularity. The song itself has also pushed Carly Rae Jepsen into the music industry spotlight and I want to see weather the music video helped create this success with the song and her career. http://www.youtube.com/watch?v=fWNaR-rxAic

     For my Indie video deconstruction i have chosen to deconstruct the music video "Gotye - Somebody I Used To Know". The reason i have chosen to deconstruct this video is because it was released recently and the song helped the artist Gotye to become well known across several western countries as well as his native Australia. The song became number 1 in the UK and was number one in the US for 5 non-consecutive weeks.http://www.youtube.com/watch?v=8UVNT4wvIGY

    For my Rock video deconstruction i have chosen to deconstruct the music video "Hollerando - Americanarama". This is a relatively unknown band especially within the United Kingdom  as they come from Canada. I have chosen to deconstruct them because of the creativity used within the production of the music video despite the fact it only has over 1 million views on youtube. The rock genre can be broken into several sub genres. The band Hollerando make music within the sub genre of light rock. Light rock is one of the more popular sub genres within rock which is why i have chosen to deconstruct a music video from this sub genre. http://www.youtube.com/watch?v=Whv1tLqKZig

    For my R&B video deconstruction i have chosen to deconstruct the music video Run The World Girls by Beyonce. It was released in April 2011 and was one of most recognisable new songs of the 2011 year. The reason I chose a Beyonce video to deconstruct for the R&B genre is because of Beyonce's world wide success. She is also one of the most recognisable and popular R&B artists currently producing music.http://www.youtube.com/watch?v=VBmMU_iwe6U

    For my Rap video deconstruction i have chosen to look at the music video "Eminem - When I'm Gone". Eminem is one of the most successful rap artists of all time which is why i have used a video of his to deconstruct for the rap genre of music. The music video for the song "When I'm Gone" is over 6 minutes long which is a unconventional length for a music video. This is why i have chosen to deconstruct it to see how the production values and conventions change will a longer music video. http://www.youtube.com/watch?v=1wYNFfgrXTI

    For my Hip Hop video deconstruction i have chosen to deconstruct the music video "Kanye West - Stronger". Kanye West is one of the largest Hip Hop artists with a worldwide fan base which is why i have chosen to deconstruct one of his music videos. I chose to deconstruct the music video to the song "Stronger" because it is one of his most viewed YouTube videos currently standing at over 77.302,000 views since being posted on the 16th June 2009.http://www.youtube.com/watch?v=PsO6ZnUZI0g