Magazine Deconstruction Analysis

Magazine Deconstruction Analysis.

After deconstructing three different formats for magazine adverts which promote new albums, I discovered each format has a advantage and disadvantage.

    The layout which has a image of the artwork from the digipak or dualbox helps to advertise the new album or new single. When the audience come to purchase the new album/single, whether it be online or a physical version from a shop, they will be able to recognise the artwork from the advert. This recognition will help encourage them to purchase the music.

    The layout which has the image of the band/artist can mean a more effective image for the advertisement. The publisher is not restricted to a certain image from the artwork from the album. Instead a completely new image and house style can be created for the advertisement to help sell the new album/single. However, you do loose the idea of recognition when the audience come to purchase the new album/single.

    The layout with both elements, a image of the artwork from the digipak/dualbox and a image of the band/artist has the benefits of both the layouts above. This does however create a very 'busy' advert meaning this layout would not work for smaller adverts and ones with extravagant busy images. 

    Another style of advert I found while searching for adverts to deconstruct was a tour/new album or single advertisement. This advertised that a band were releasing some new music while at the same time advertising for their tour where the audience could see this new music played live. This has the advantage that two things are being advertised at once therefore cutting down advertising and marketing costs.  

    A generic convention of magazine advertisements for new albums/singles that I have found is that they all display a house style. This is normally linked to the house style of the digipak. The exception to this is the advertisement with the format which uses a picture of the band/artist. With this format, a house style was still obvious but it was not linked to the new album artwork the advert was advertising.

    Another convention is that the band/artist name is always placed at the top of the advertisement. This is to help make it immediately obvious to the audience who this advertisement is for. The font style and colour of the titles of the band/artist varied considerably because of the different house styles. Generally though, the bands name stood out clearly and was in a bold font.

    In two of the advertisements I deconstructed, I found reviews for the new music being advertised. Only positive views were placed on the advert to help to attract other audiences that may not have heard of the band or wouldn't generally listen to that genre of music. These reviews were done by recognisable magazines and newspapers to help make the reviews seem more legitimate.

    The last advert I deconstructed which advertised the band "The Loaded Dice" included URL links to both their website and Myspace page. The use of the Internet and social networking sites is changing how the media industry works. The use of links to sites such as Facebook and Twitter on advertisements will become more common in the future.