Arctic Monkeys - Favourite Worst Nightmare Digipak Deconstruction.

Arctic Monkeys - Favourite Worst Nightmare.  

'Favourite Worst Nightmare' is the second studio album to be released by the British Band Arctic Monkeys. Arctic Monkeys are a indie genre band. The album was released in April 2007 having been recorded in London. The album went straight in at number 1 in the United Kingdom album charts while all of the twelve tracks from the album entered the top 200 of the UK singles chart. The album has since gone 2X platinum in the UK and it was nominated for a Mercury prize in 2007. At the 2008 Brit awards, it won Best British Album. The success of this British indie band, highlighted by the awards it has been nominated for and won,  is why I am deconstructing their digipak.  

Above is a deconstruction of the front cover of the digipak and then below it the folded out digipak. The rest of the outside of the digipak follows the same house style as the front cover. The back cover is plain with the songs on the album listed in a linear order keeping to conventions. They are in the same dirty sage green colour as the band name and album name on the front cover and also on the spine of the digipak. This helps to enforce the house style. The plain black background fits in with the house style. It has the connotations of the darkness of a nightmare linking with the album name which is why it works. Unconventionally, the back of the digipak does not have a section about copyright. Instead, the small text at the bottom highlights the record labels address and website along with the bands website. This gives the audience clear links about how they can find out more information about the band.   The section on the right is the inside flap of the digipak protecting the CD. This is another house on the terrace in a long shot. The house has been shot so it is a straight on image unlike the slanted houses on the front of the digipak. The pattern inside the windows has been continued from the front cover reinforcing the house style.



Above is a deconstruction of one of the inside sections of the digipak. Below is the folded out version of the digipak with the image on the right being the one I deconstructed. The image on the right is very similar to the one I deconstructed.. It is a different window in the house seen at the front of the digipak and displays a different pattern but still with the same set of colours enforcing the house style. At the centre of the digipak is the CD.  The image on the CD is a animated version of a mans face possibly representing the male members of the band. The man is wearing checkered glasses which are flaming to continue the connotations of a dream/nightmare.

I searched for references to the digipak in the music videos the band have produced for this album, "Favourite Worst Nightmare".  I found a lack of references, just like with the Mumford and Sons album, to the digipak artwork. This means the audience will not be able to relate the digipak to other mediums of media. Since the band Arctic Monkeys had a very strong debut album which made them well known to a wide variety of audiences, this may not be that important to help sell the band.