Costume

Costume



Costume is a important part of music videos as it can help represent a particular genre of music and can also help target a target audience.  I thought about costume before every shot taken in my music video and made sure what my artist was wearing on the day was relevent to the genre and to the audience.

This is what my arist was wearing for the first sequence of my music video. The style of clothing is on trend while also is popular with the indie fashion scene. The mac she is wearing is Jack Wills. This is not a 'indie brand'. However, it looks indie so fits with the shot. Other audiences may be attracted to the music video as they may like the brand Jack Wills and be able to identify with her clothing

For the first chorus, where she is 'bringing' lyrics up onto the screen, This is what my artist is wearing. This baggy jumper is a popular style trend at the current time with all potential audiences including my indie target audience. The dark red colour is effective because it adds some colour to the white blank background without over powering the shot or the lyrics that will appear on the screen.

This is her outfit for the shots taken for the second verse, in the house location. She is wearing a printed word vest top which is a very popular, common statement top which the target audience would wear. She is also wearing a beanie hat which is also a common indie trend.

This next shot was filmed at the same time as the above shot because it was the most effective use of time to film all the shots needed in one location at the same time. Therefore, to keep to the narrative of the previous shots being a flashback, i needed my artist to bring a change of clothes to make it look like the time has changed. Her beanie hat has been removed and her white top covered by her red jumper that was seen in previous shots. This re-use of clothing helps the target audience identify with her. She is also wearing red leggings creating a relaxed, stylish feel to her outfit. This is similar to what audiences may wear around their house helping them to relate to the video.

For the next set of shots she is wearing black leggings and a long white top. In recent years, the fashion of leggings has become a major trend with all target audiences. the monochrome look is also a big trend in autumn/winter 2012. All of these elements to her outfit help all audiences relate to my artist.

The shots I took in the cafe where I work were filmed on the same day as the shots at the back of Bishops Palace Gardens. Despite her wearing the same outfit as before, because the majority of shots are taken of her sitting down, it looks like she is wearing a different outfit. It is important to show the largest variety of outfits possible so her fashion helps represent both the audiences and the indie genre.

For the final shots she is wearing the white top and black legging combination but also with the blue Jack Wills mac. By wearing the mac on top of the clothes it once again looks like a different outfit. It also helps to wrap up the music video as she was wearing this coat at the beginning and now she is wearing it at the end creating a full circle.