Mumford and Sons - Babel Digipak Deconstruction

I am using the site http://www.allcdcovers.com/ to find different indie genre digipaks to deconstruct. This site is very useful as it displays several different aspects of the digipack such as the front back, the inlay and CD. However not all of these sections are available for every digipak and every artist so it can be a hit and miss website.

Mumford & Sons - Babel

    Mumford & Sons are a successful British indie band whose singles make it into the top 40 on a regular base when they are released. The album I am using to deconstruct the digipak from is called Babel. It was released on the 24th of September 2012. It became the fastest selling album of 2012 in the United Kingdom selling over 150,000 copies in the first week of its release. Because of their popularity as a indie band who have extended their popularity across the world and to the USA, I am going to deconstruct their digipak.

    Above is the CD for the Mumford & Sons Babel album. The house style has been kept in the CD. The band name and album name are in the same font as they were on the spine and front cover of the digipak. The use of lines to create 'bricks' has been replicated on the CD from the back cover too. The use of white on all text and on the production/distribution symbols of the companies that helped to make this album are all in white once again keeping to the house style. At the bottom of the CD is the exact same copyright warning that was located on the back cover of the digipak. This is once again in small text because it is not of urgent importance the target audience read it but it does need to be there to protect the music and artwork of the album. The one thing that subverts the house style of this CD is the colour. The bright blue colour has not been featured in the rest of the digipak I have deconstructed making this CD stand out. One reason why it might stand out is because it is the most important part of any album. To discover is this is a generic convention, I am going to have to deconstruct more digipaks and CDs.

 

Above is the music video for the song: " I Will Wait" from the above album Babel. This is currently the only music video from the album Babel that has been released. However, generally more than one music video is released for the songs on the album. Since the album has just been released there is a large possibility that there will be more music videos released in the future. There is a generic convention that the digipak will relate to a music video by the artist/band. This is to help the target audience recognise all the different forms of advertising and link them back to the same band. This music video does not follow this convention. Instead it is a live performance of the band singing "I Will Wait". The band is still relatively new so therefore they might not need to follow the marketing conventions. However as they gain popularity, they may be marketed more as a brand.